Here are 5 things to consider when choosing a company give away:
1.) Who is your audience? Choose a product that speaks to your target recipient. A printed piggy bank may work for a bank give away but not necessarily for a baseball game.
2.) What is your budget? Consider if you can afford to give an item to each individual or if one high profile giveaway will suit your check book. Be careful about what you choose though, don’t just purchase 5,000 pens at a great price- remember who your audience is.
3.) What is your marketing goal? You may be trying to brand your company, launch a new product, or direct customers to your website. The product you choose needs to clearly reflect this goal.
4.) What is the rate of Return on Investment (ROI)? At trade shows particularly, you have to be careful of giving something away that will attract the masses (i.e. edible goodies that have printed wrappers; the wrapper is quickly peeled off and thrown away with no memory of the company that gave them) with no return. You want a giveaway that is going to turn prospects into customers. People should walk away from your booth knowing who the giveaway was from, and alternatively you should gain information too. Create a drawing for a free new computer giveaway or collect business cards in exchange for a printed compressed tee shirt.
5.) Is the giveaway memorable? Consider all the above points when choosing your product give away but most importantly make the product something that will be remembered by your target audience. You want the recipients of your product to go home and connect the product you gave them to your company and your marketing message. To accomplish this select something that has sustainability and value.