Industry: Automotive
Company Promotion: Customer Appreciation Giveaway

Result: Our neighbor down the road, Encinitas Foreign and Domestic Auto (EFADAR) was already a client of our sister division Durrani Design when they asked us about creating a new customer loyalty marketing campaign. We suggested the 3D custom compressed t-shirt shape and they loved the idea. Our design division at Durrani was already managing all of their website design, marketing and search engine optimization so it made sense for us to also come up with the design for their new compressed t-shirts.

Our team took care of every detail for EFADAR: we designed the actual screen print for the t-shirt, shot the photos of their classic Corvair signature surf van, designed the insert card and custom 3D shape and even included the new cutout promotional coupon for their customers. The EFADAR surfboard Corvair truck is a well known icon in the little surf town of Encinitas, so when these 3D compressed t-shirt shapes hit the shelves, they were a huge hit. The order was also split between 3 different t-shirt colors to give the recipient a choice of shirt (the more the recipient likes the shirt, the more often it will be worn). Recipients were also directed towards the company website to enter to win a free auto detail by simply submitting their email address (email addresses are a great tool for marketing campaigns).

We really get excited about projects like this. It lets us really flex our creative muscle and come up with a great campaign start to finish and includes our design team, staff photographers and marketing group.

Compressed t-shirts come in hundreds of shapes including the 3D custom shape shown below. The 3D shape is achieved by using 3 printed insert cards and wrapping all sides of the compressed t-shirt, instead of just the usual front and optional back. With compressed t-shirts you get double the promotional value: first with the compressed shirt and second with people walking around town wearing the t-shirt promoting your company.

I often get the question about how or when a custom shape is utilized.  We offer hundreds, in fact over 500, stock shapes that are versatile.  A light bulb can look like a hot air balloon, or a clown.  There are a multitude of categories to choose from including food/beverage, transportation, gaming/sports, the list goes on and on.  We also have the basics- the square, circle or disc shape, and rectangles to choose from.

But, sometimes none of these choices hit the mark.  For instance, I am working on an order for an automotive company.  The surf van they use on their website, and in print has duel purpose.  It represents their industry but also their culture, since they are a beach side shop.  We went through the transportation shapes to see if their specific van could fit in one of our stock vehicle shapes.  The answer was no…we came close but agreed that we wanted an exact fit of their van as the shape.  Therefore, we decided to create a custom shape. 

So, to answer the question how or when the custom shape is utilized- it’s used to brand your company message, whether the message is promoting your company with an exact fit of your logo in a shape or a specific product that has a unique or new shape to it.  Often times a stock shape can convey the message, but in the case where it isn’t the right fit turn to a custom shape to really stand out and make your company memorable.

Custom shapes can be used at any quantity.  The mold is free at 3,000 units or more.  You can trust that if Tee Compressed doesn’t have the stock shape you are looking for, a custom shape can be created to meet your needs.

4 leaf clovers are the perfect St. Patricks Day charm.  Our clover shape printed with a custom insert card and a screen printed kelly green t-shirt gives you a promotional tool that will be a hit to pass out at bars, March Trade Shows, or parades!

If you don’t want to promote your company with the holiday theme, you can still use this lucky shape.  For instance, if your company has an upcoming trade show, print the clover shaped insert cards with a code for entry into a contest that your company is running, and have the recipients try their “luck” at winning!  Or give the shirts out with a catch phrase “lucky you, you’ve just received a free tee!”

We have many more ideas just like these.  Contact us today to match a shape to your promotional needs! 

Football season is almost here, and if you are anything like me you cannot wait to wake up Sunday, put on your favorite (Chicago Bears) team jersey, and settle in for a day of football. I am anticipating a strong Bears season with their newly signed quarterback, Jay Cutler.

You can have a strong promotional season with the Compressed T-Shirt! We have multiple shapes…football, helmet, jersey, and more. So, don’t wait to  promote your High School or College this season. Pass these promotional t-shirts out at games or sell them at a fundraiser.

Add value to the compressed t-shirt by making the paper insert card into a magnet. Print the entire season schedule on the magnet. The recipient then has no excuse to miss a game!  Go Bears!

When most people think of promotional products and branded marketing materials, they often think of corporate sales pitches and trade shows and those little plastic pens with imprinted company logos on them. But with Compressed T-Shirts, people love them so much they give them out at their own personal parties. Here’s a recent production we created for a mother who was throwing a birthday party for her son. These t-shirts compressed and wrapped as milk chocolate bars were given out to each party guest. Who says the birthday boy should have all the fun.

Compressed T-shirts are a great idea for just about any event or celebration. Try something new next time you’re planning that special party. We have shapes and designs for just about anything: anniversaries, birthdays, bah mitzvahs, graduations, company parties, weddings, you name it. With a low minimum order of only 144, you can surprise your guests without blowing your budget.

Here is an actual photo of a wrapped compressed t-shirt. Our customer provided us with their own design and we were able to turn their idea into a sweet chocolate bar look-a-like.