FOR IMMEDIATE RELEASE

Contact: Carrie Sinclair

Tel: 877-WEAR-IT-9

WELCOME TO THE “GREAT COMPRESSION”

Desperate Times Call for Creative Marketing Strategies and
the Re-invention of the Promotional T-shirt

SAN DIEGO, October 15, 2008 – In the midst of economic downturn, many businesses have found themselves recently caught between a marketing “rock” and a budgetary “hard place.” While the knee-jerk reaction to the financial hardships of these times might be to cut spending in marketing and promotions, it has not proven to be a beneficial solution. What companies really need in order to compete for limited consumer spending dollars is a creative, diverse, and effective approach to marketing. Recognizing this need, TeeCompressed.com has ushered in a fresh take on a classic promotional item, offering companies a much-needed creative marketing solution.

Maintaining market presence in the face of economic decline is important if a company wants to survive and grow. David Poulos, Chief Consultant at Granite Partners Marketing and Consulting Firm, wrote in an ezinearticles.com editorial, “Those [companies] that reduce their presence in their key service markets are in a far worse position in terms of profitability, market share and market competitive presence when the downturn eases and profitability growth returns than those that maintain their marketing activity levels.”

Gaining a strong market presence means incorporating several different strategies and getting creative with promotional ideas. Several forward-thinking companies are ahead of the curve when it comes to promotional ideas – one in particular, TeeCompressed.com, offers the latest “twist” on a promotional oldie-but-goodie with t-shirts that are compressed and packaged so they can fit in the palm of your hand.

TeeCompressed.com takes a standard 100% cotton t-shirt and imprints it with custom artwork, pressurizes it to fit into virtually any shape, and then packages it with a custom insert-card to create an advertisement that is small in size but packs a huge promotional “punch.” For companies that have gone green, TeeCompressed.com also offers a 100% organic line of shirts and biodegradable packaging options – allowing companies to make an Earth-friendly statement with their promotions.

In a time of economic downswing, marketing dollars are more important than ever, and their effectiveness is vital. TeeCompressed.com characterizes a new wave of creative promotional strategy that will be necessary for companies to utilize in order to survive and thrive.

TeeCompressed.com is a part of Durrani Design, a full-service boutique design agency. TeeCompressed.com is located in Encinitas, California but provides services to clients across the United States.

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For more information about this topic, please contact TeeCompressed.com at 877-WEAR-IT-9.